About Us

Excellit Marketing Ltd. is a sales and marketing company representing manufacturers of quality electronic and electric components and systems.

Incorporated in 1989, Excellit has taken many forms over the years, marketing several different types of products, from semiconductors to synthetic lubricants.

Initially doing business as ITT Multicomponents, and later as Marshall Industries, Excellit was the representative for large distributors of electronic components. In periods Excellit was also dba SVI Data, Oreck Air and Prolab West.                                                                                                          

In 2009, Excellit was relaunched as a multi line rep company, doing business as EML, and specializing in rugged products for both industrial environments and hazardous areas.


In 2017, Excellit entered into a strategic partnership with X Tronics Inc, forming one of the largest rep organizations in Canada. Excellit is now doing business as X Tronics.

Excellit Marketing’s products are being sold to customers in all the main industries in Western Canada, mostly through local distributors.


Trond Holtbu is the founder and President of Excellit Marketing Ltd. He has an Electronic Engineering degree from Oslo, Norway, as well as a Business degree.He has worked in the Western Canadian industrial market since the 1980s, and has several years experience in sales management with both regional, North American and global responsibilities. Trond has been successful in business development, industrial sales, and sales management as a manufacturer, manufacturer’s rep and as a distributor. He acts as X Tronics’ Western Canada Manager and is based in Victoria, BC.    



Teri Holtbu is X Tronics’ Business Development Manager in Western Canada. She is an expert on interconnect products and a specialist on the oil & gas industry, particularly the downhole market. Teri has vast experience from electronic component distribution, and before joining Excellit in 2015, she spent 15 years in various sales positions with the leading connector manufacturer Amphenol. Teri is  based in Victoria, BC.


Scott Packford is X Tronics’ Alberta Account Manager. He is a graduate in Electronics Engineering Technology  from NAIT and has worked in the Electronic/Electrical distribution business in Western Canada for over 30 years.
Scott has held management positions in electronics distribution as well as for manufacturers in a representative position
His experience includes industrial sales, distribution and OEM/MRO design for industry. Scott is based in Edmonton, AB.